Powerful AI. Frustrating User Experience. Aggressive Sales Tactics.

I originally subscribed after searching Bing for HeyGen and clicking a sponsored result which appeared to be for HeyGen but instead directed me to Imagine.art. Whilst that may be technically correct because they offer a HeyGen Avatar model within their platform, it certainly wasn't clear to me at the time and I genuinely believed I was signing up for HeyGen itself. Having now spent time using the platform, I can see that Imagine.art is capable and potentially very powerful. The image quality is excellent and, once I eventually found the correct workflow, I was able to produce good results. Unfortunately, getting to that point was very very frustrating. The user interface is not intuitive for new users. Finding the correct workflow involved tutorials, trial and error and repeated experimentation. Every iteration consumed credits, meaning I effectively had to "pay to learn" how to use the product. By comparison, HeyGen allowed me to generate and review watermarked videos before committing to a subscription, making it much easier to refine the output without worrying about burning credits. To their credit, support offered to arrange a meeting to help me learn the platform. However, I don't believe users should need to book time with an agent simply to discover the correct workflow. A clearer and more intuitive user experience would solve that problem far more effectively. Customer support was polite and responsive, but ultimately refused a goodwill refund because I had used credits—credits that were largely consumed while trying to work out how to use the platform in the first place. Finally, the cancellation process felt unnecessarily hostile. Rather than simply allowing me to cancel my subscription, I was repeatedly asked whether I was sure I wanted to leave, presented with alternative offers and asked to confirm my decision multiple times. It genuinely felt like I had to say "yes, I'm sure" eight or ten times before the cancellation was finally accepted. A straightforward cancellation process would leave a far better impression. Overall, I think Imagine.art has a lot of capability, but its discoverability, onboarding and credit model make it difficult for new users. A create but pay to download/remove watermarks model like Heygen - would be MUCH better. If those areas were improved, I'd happily rate it much higher.